About Us

Who we are

Boutique Luxury Travel Advisory & Certified Cruise Specialists

The ASB Collective is a boutique luxury travel advisory specializing in custom-designed itineraries for discerning travelers. We transform complex logistical puzzles into seamless, stress-free escapes, bridging the gap between "tourist" and "traveler."

While we are renowned for our deep roots in Caribbean luxury travel, we have expanded our portfolio to meet the evolving needs of our clients. We are proud to be certified specialists for world-class river cruise lines, including Viking Cruises and AmaWaterways. Whether you are looking for an adults-only cultural immersion in Europe, a multi-generational family adventure, or a quick Caribbean getaway, we provide the insider knowledge necessary for a flawless voyage.

Why The ASB Collective?

Constant Education: We are "perpetual learners," constantly attending industry conferences and webinars to stay ahead of travel trends.
Boots-on-the-Ground Intelligence: Through regular site inspections, we vet the newest hotels before you ever set foot in them.
Exclusive Access: We focus on finding the perfect property for your budget and style, securing VIP perks and exclusive access that turn a great trip into an unforgettable experience.

As your personal travel advisors, we combine professional expertise with an approachable style. We specialize in:

Adults-Only Travel: Curating sophisticated escapes, from Mediterranean cruises to private Caribbean villas to high-end all-inclusive resorts.
Family & Multi-Generational Trips: Designing seamless itineraries that cater to all ages without compromising on luxury.
Bucket-List Adventures: Expertly planned African Safaris and custom European vacations.

Our Founder

Anna Beattie

The Heart Behind the Collective

My Philosophy: Vacation is about more than just a change of scenery—it’s about the people you’re with and the memories you bring home.

Why I Do This: As a mom to three active kids, I know that time is our most precious commodity. My goal is to protect yours. I handle the stress, the spreadsheets, and the "what-ifs" so you can dive headfirst into your experience.

My Travel Style: I’m a firm believer in the "Active Luxury" lifestyle. You can usually find me:

On the Water: Wake surfing or finding the world’s most secluded beach clubs.
In the Mountains: Skiing in the winter or hiking trails in the summer.
On the Court: I never travel without my tennis racquet.
At the Table: Enjoying a long, slow dinner with my closest friends and family.

The Collective Promise: Whether you’re looking for a high-octane adventure or a total digital detox, I bring the same level of care and sophisticated curation to your trip that I do to my own family's travels.

Expertise That Pays for Itself

Many people assume a boutique travel agency costs more, but the opposite is true. My goal is to save you time and protect you from expensive logistical errors. Because of the personal relationships I’ve built with brands and top-tier resorts, I’m able to provide my clients with exclusive perks and "insider" privileges that automated booking sites just don't have access to. You get a better trip, more value, and total peace of mind.